{"id":6131,"date":"2024-11-12T19:13:35","date_gmt":"2024-11-12T19:13:35","guid":{"rendered":"https:\/\/hectorkott.com\/?p=6131"},"modified":"2024-11-12T19:13:35","modified_gmt":"2024-11-12T19:13:35","slug":"what-is-flexible-media","status":"publish","type":"post","link":"https:\/\/hectorkott.com\/?p=6131","title":{"rendered":"What is Flexible Media?"},"content":{"rendered":"<p><\/p>\n<div><img loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" src=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/flexible-media-2-300x533.png\" width=\"300\" alt=\"Flexible Media\" srcset=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/flexible-media-2-300x533.png 300w, https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/flexible-media-2.png 325w\" class=\"wp-post-image\" height=\"533\"><\/div>\n<p>Some advertisers are seeing a new feature in Ads Manager called Flexible Media, not to be confused with <a href=\"https:\/\/www.jonloomer.com\/flexible-ad-format\/\">Flexible Ad Format<\/a>.<\/p>\n<p>What is it? How does it work?<\/p>\n<p>Let\u2019s discuss\u2026<\/p>\n<p><h2>Where You\u2019ll Find It<\/h2>\n<p>When uploading a single image or video, you may see a checkbox with the following message:<\/p>\n<blockquote>\n<p>Enable flexible media to deliver the media you select below to additional placements when it\u2019s likely to improve performance.<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.42.50\u202fPM.png\"><img loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" src=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.42.50\u202fPM-700x107.png\" alt=\"Flexible Media\" width=\"680\" srcset=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.42.50\u202fPM-700x107.png 700w, https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.42.50\u202fPM-300x46.png 300w, https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.42.50\u202fPM.png 1316w\" class=\"wp-image-47009\" height=\"104\"><\/a><\/p>\n<p>You may also see it during ad creation under your uploaded media.<\/p>\n<p><a href=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.43.36\u202fPM.png\"><img loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" src=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.43.36\u202fPM.png\" alt=\"Flexible Media\" width=\"568\" srcset=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.43.36\u202fPM.png 568w, https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.43.36\u202fPM-300x132.png 300w\" class=\"wp-image-47010\" height=\"250\"><\/a><\/p>\n<p>If you hover over it you can either turn it on or off.<\/p>\n<p><a href=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.44.05\u202fPM.png\"><img loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" src=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.44.05\u202fPM.png\" alt=\"Flexible Media\" width=\"648\" srcset=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.44.05\u202fPM.png 648w, https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.44.05\u202fPM-300x146.png 300w\" class=\"wp-image-47011\" height=\"316\"><\/a><\/p>\n<p><h2>How Does it Work?<\/h2>\n<p>I haven\u2019t been able to find any official documentation on this, but my interpretation of Flexible Media is this\u2026<\/p>\n<p>You can provide different creative for each of the three placement groups (1:1, 9:16, and 1.91:1).<\/p>\n<p><a href=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.46.26\u202fPM.png\"><img loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" src=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.46.26\u202fPM-700x462.png\" alt=\"Ad Creative\" width=\"680\" srcset=\"https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.46.26\u202fPM-700x462.png 700w, https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.46.26\u202fPM-300x198.png 300w, https:\/\/www.jonloomer.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-11-at-7.46.26\u202fPM.png 1260w\" class=\"wp-image-47012\" height=\"449\"><\/a><\/p>\n<p>An example might be that you provided a 1.91:1 image for the right hand column and other placements in its group. If Meta believes you can get better results with square, it will test that as well.<\/p>\n<p>From what I can tell, this is available for all objectives when using the website conversion location and a single image or video. Since I haven\u2019t found official documentation, it\u2019s possible this is just a test.<\/p>\n<p><em><strong>Do you have it?<\/strong><\/em><\/p>\n<p>The post <a href=\"https:\/\/www.jonloomer.com\/qvt\/what-is-flexible-media\/\">What is Flexible Media?<\/a> appeared first on <a href=\"https:\/\/www.jonloomer.com\">Jon Loomer Digital<\/a>.<\/p>\n<p>\nFuente: https:\/\/ift.tt\/zTQc0Kq<br \/>\nPublicado: November 12, 2024 at 09:36AM<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some advertisers are seeing a new feature in Ads Manager called Flexible Media, not to be confused with Flexible Ad Format. What is it? How does it work? Let\u2019s discuss\u2026 Where You\u2019ll Find It When uploading a single image or video, you may see a checkbox with the following message: Enable flexible media to deliver&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[102],"tags":[75,76,77],"class_list":["post-6131","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-news","tag-noticias","tag-viral"],"_links":{"self":[{"href":"https:\/\/hectorkott.com\/index.php?rest_route=\/wp\/v2\/posts\/6131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hectorkott.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hectorkott.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hectorkott.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hectorkott.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6131"}],"version-history":[{"count":1,"href":"https:\/\/hectorkott.com\/index.php?rest_route=\/wp\/v2\/posts\/6131\/revisions"}],"predecessor-version":[{"id":6132,"href":"https:\/\/hectorkott.com\/index.php?rest_route=\/wp\/v2\/posts\/6131\/revisions\/6132"}],"wp:attachment":[{"href":"https:\/\/hectorkott.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hectorkott.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hectorkott.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}